Better Together launched yesterday with the dignity, determination and a decency that you would expect from an organisation headed by Alistair Darling.
Where the SNP had a disgruntled ex-MSP and a wild-eyed trot, the Better Together campaign had representatives from across Scotland's political spectrum.
Where the SNP had a few foreign-based luvvies telling us how much they loved Scotland, the better campaign had real Scots who actually live here telling us why they believed it was better for Scotland to remain within the UK.
Where the SNP campaign was brash, hectoring and bombastic the better campaign was understated, pragmatic and honest.
There was a handful of SNP activists milling around outside the launch of the Better Together campaign yesterday. They had a few flags and had attached some scraps of old cardboard on which they'd scrawled slogans to a fence.
All in all it was a pretty unimpressive and uninspiring
demonstration from a campaign which has already stalled and is now mutating into an ill-tempered, negative blame-fest.